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Why great photos are a lifeline for your business success on Google?
Sticky
22/10/2020

Every day there are 3.5 Billion Google searches, nearly half are searches for a nearby business or service. OCUS partners with companies to create great photos of banks, retailers, car dealerships and restaurants. These photos are key for businesses to succeed in local Google searches. Marketing folks understand SEO, but most don’t understand how authentic, local photos help them stand out on Google to attract, engage and win...

OCUS Case Study: Boosting Image Quality and Consistency for Radisson Hotels
14/06/2021

Summer is here. As Covid cases fall and the number of vaccinated people rises, hospitality companies are gearing up for a busy season. Large brands like Radisson Hotel Group, which operates in 115 countries, have managed to expand their portfolios to help meet demand. “Even in adverse times, we signed 42 new hotels with 7,500 rooms in EMEA and 84 hotels in APAC,” said Elie Younes, the company’s executive vice president and chief development...

Why Professional Photography is a Lifeline for Ghost Kitchens
07/06/2021

Ghost kitchens, commercial cooking spaces dedicated for delivery only, have a variety of aliases: cloud kitchens, dark kitchens, virtual restaurants, etc. Regardless of the name you land on, one thing is for sure: ghost kitchens are the next big thing in the foodservice industry and this trend is heating up fast. Prior to the pandemic, ghost kitchens slowly began popping up around the world. However, local lockdowns and the rise of food delivery...

Behind the Lens: Diana Biruk’s Path from Waitress to Food Photographer
01/06/2021

Diana Biruk is a food and still-life photographer with over 10 years of industry experience. The Belarus-native relocated to New York City more than a decade ago, after which she began to work as a waitress, even though she had a trained background in journalism. Diana’s time spent working in restaurants eventually merged with her love for storytelling: “I always found the stories of people who work in restaurants to be quite fascinating, and I...

Why Smart Business Intelligence is the Crucial Ingredient for Enterprise Food Delivery Platforms
28/05/2021

OCUS™ helps enterprise food delivery clients harness the creative power of the world’s best Image Creators, but that’s only half of the story. Delivering results, optimizing performance, and enabling operational efficiencies at scale takes a strong business intelligence capability. And OCUS delivers that, too.  Our sophisticated business intelligence tool is essentially a one-stop command center that optimizes operations to help clients...

Food Tech Apps Further Harness the Power of Photos with Social Media
14/05/2021

It’s no longer just a hypothesis that great visual content impacts sales and engagement for food delivery applications. There are numbers to prove it, and brands are acting on this data. Just one of many examples: restaurants with photos on Grubhub see an increase of up to 30 percent in orders than those without photos. In fact today, most delivery platforms require restaurants to upload photos to their menu prior to going live. Recently, food...

Food Photography Jobs in Canada: A Guide
13/05/2021

Are you a professional photographer living in Canada? If so, you might be looking for photography jobs in Canada. While there are many different types of photography jobs available for Canadian photographers, one of the best photography jobs in Canada is food photography. You may be wondering why we’re saying that food photography jobs are the best in Canada. Well, there are several reasons why it is one of the best jobs that you can get as a...

Why Winning the Q-Commerce Race Takes High-Quality Images
07/05/2021

It’s all about being fast. Customer expectations for speedy online product delivery increased sharply during the pandemic. One- and two-day delivery times, the standard set by companies like Amazon, are no longer cutting it. Today’s consumers want their products delivered the same day, if not within 30 minutes after ordering. Delivery brands are lining up to meet this expectation by leveraging local warehouses and nimble two-wheeled delivery...

Click and Collect: Show, Don’t Tell
30/04/2021

As news hit the Financial Times ($) that consumers stockpiled cash, $5.4 Trillion in extra savings since the pandemic began, retailers and restaurants are preparing for a surge in consumer spending.  Click & Collect programs empower businesses with a convenient and timely service to compete with third-party ecommerce platforms.  Consumers are already embracing C&C, as it has been colloquially named. According to Marketer Insider...

Images are Everything: The Key to Unlocking the Millennial Homebuyer's Heart
23/04/2021

In 2020, 38 percent of the US homebuyer population was born between 1981 and 1996, a generation commonly known as millennials. As a large portion of this demographic enters their prime first-time homebuying years, their market share will continue to grow at a rapid pace.  Long gone are the days where having a digital presence was a nice to have or seen as an added value for real estate brands. Having a robust online strategy is essential to being...

4 Reasons to Amplify Your Digital Brand with the World’s Best Network of Image Creators
19/04/2021

Marketplaces across every vertical are becoming more and more digital. In a world where screens are replacing storefronts, are you sure you have the right team to produce the on-brand product imagery you need to succeed?  According to Salesforce, 88 percent of customers expect companies to accelerate digital initiatives due to COVID-19, and 68 percent say the pandemic has elevated their expectations of companies’ digital capabilities. Aligning...