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How Custom Imagery May Become an Essential Ingredient for the Online Grocery Segment to Stay Competitive
15/09/2021

If you live in Paris, London, New York City, or practically any other major urban center, you’ve probably learned to share the sidewalk, begrudgingly or not, with more and more bikes and scooters shuttling groceries to online shoppers. Stocking up for the week with groceries purchased online – and even pulling together ingredients for a same-day meal – is shifting from pandemic-era necessity to habit.  The past year has seen explosive growth...

Q&A: The OCUS API for Imagery Platform™ Explained
15/07/2021

For companies that specialize in eCommerce, online food and grocery delivery, real-estate, and B2C products sold via digital visual merchandising, custom photo and video content dramatically increases engagement, brand loyalty, and sales. It sounds simple (and it can be) but for most enterprise-class companies, scaling up photoshoots, optimizing image performance, and reducing operational costs can be a major challenge.  Producing powerful...

Driving Restaurant Orders with Visuals on Google
25/06/2021

Think back to the last time you were hungry but couldn’t decide what restaurant you wanted to order from. Did you automatically take out your phone and do a quick Google search? If so, you’re not alone. In the last five years, searches for “restaurants near me” have increased 900%. Google has become an essential resource for foodies to find and order from the best restaurants in their area. As such, Google My Business, also known as GMB, has...

OCUS Case Study: Boosting Image Quality and Consistency for Radisson Hotels
14/06/2021

Summer is here. As Covid cases fall and the number of vaccinated people rises, hospitality companies are gearing up for a busy season. Large brands like Radisson Hotel Group, which operates in 115 countries, have managed to expand their portfolios to help meet demand. “Even in adverse times, we signed 42 new hotels with 7,500 rooms in EMEA and 84 hotels in APAC,” said Elie Younes, the company’s executive vice president and chief development...

Why Professional Photography is a Lifeline for Ghost Kitchens
07/06/2021

Ghost kitchens, commercial cooking spaces dedicated for delivery only, have a variety of aliases: cloud kitchens, dark kitchens, virtual restaurants, etc. Regardless of the name you land on, one thing is for sure: ghost kitchens are the next big thing in the foodservice industry and this trend is heating up fast. Prior to the pandemic, ghost kitchens slowly began popping up around the world. However, local lockdowns and the rise of food delivery...

Why Smart Business Intelligence is the Crucial Ingredient for Enterprise Food Delivery Platforms
28/05/2021

OCUS™ helps enterprise food delivery clients harness the creative power of the world’s best Image Creators, but that’s only half of the story. Delivering results, optimizing performance, and enabling operational efficiencies at scale takes a strong business intelligence capability. And OCUS delivers that, too.  Our sophisticated business intelligence tool is essentially a one-stop command center that optimizes operations to help clients...

Food Tech Apps Further Harness the Power of Photos with Social Media
14/05/2021

It’s no longer just a hypothesis that great visual content impacts sales and engagement for food delivery applications. There are numbers to prove it, and brands are acting on this data. Just one of many examples: restaurants with photos on Grubhub see an increase of up to 30 percent in orders than those without photos. In fact today, most delivery platforms require restaurants to upload photos to their menu prior to going live. Recently, food...

Why Winning the Q-Commerce Race Takes High-Quality Images
07/05/2021

It’s all about being fast. Customer expectations for speedy online product delivery increased sharply during the pandemic. One- and two-day delivery times, the standard set by companies like Amazon, are no longer cutting it. Today’s consumers want their products delivered the same day, if not within 30 minutes after ordering. Delivery brands are lining up to meet this expectation by leveraging local warehouses and nimble two-wheeled delivery...

Click and Collect: Show, Don’t Tell
30/04/2021

As news hit the Financial Times ($) that consumers stockpiled cash, $5.4 Trillion in extra savings since the pandemic began, retailers and restaurants are preparing for a surge in consumer spending.  Click & Collect programs empower businesses with a convenient and timely service to compete with third-party ecommerce platforms.  Consumers are already embracing C&C, as it has been colloquially named. According to Marketer Insider...

Images are Everything: The Key to Unlocking the Millennial Homebuyer's Heart
23/04/2021

In 2020, 38 percent of the US homebuyer population was born between 1981 and 1996, a generation commonly known as millennials. As a large portion of this demographic enters their prime first-time homebuying years, their market share will continue to grow at a rapid pace.  Long gone are the days where having a digital presence was a nice to have or seen as an added value for real estate brands. Having a robust online strategy is essential to being...