Spotting Two Super Bowl Ads with the Same Stock Clip Underscores the Value of Custom Imagery
Watching Super Bowl ads is a hallowed American tradition, almost on par with watching the Big Game itself. For advertisers vying for attentive eyeballs, the goal is to tap into emotion with unique creative that, among other things, authentically reflects a brand’s identity. Seeing Double While advertisers typically steer clear of using stock imagery in high-profile Super Bowl spots, eagle-eyed viewers of this year’s game caught the same...