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Spotting Two Super Bowl Ads with the Same Stock Clip Underscores the Value of Custom Imagery
12/02/2021

Watching Super Bowl ads is a hallowed American tradition, almost on par with watching the Big Game itself. For advertisers vying for attentive eyeballs, the goal is to tap into emotion with unique creative that, among other things, authentically reflects a brand’s identity.  Seeing Double  While advertisers typically steer clear of using stock imagery in high-profile Super Bowl spots, eagle-eyed viewers of this year’s game caught the same...

All spheres, one passion.
02/11/2020

I was born in New York City and grew up in lower Manhattan’s iconic Greenwich Village. During the late 1960s, and well into the 1970s, the Village was a hotbed of culture and the arts. During this period, I was introduced to art and photography, developing an interest in what would become my lifelong passion.  While I took some photography courses in college I am primarily self-taught. Spanning the last four decades, I have learned, developed,...