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photography

How did we break the Product Vision Paradox?
16/12/2021

We did it! I am proud to say that at OCUS, we now have a Product Vision for the next three years. It may not be perfect (yet), but at least we know where we are heading, and it changes everything for Engineering. First, let's backup Ten years ago, I discovered Product Management and fell in love with this new job. It brought me closer to the spirit of being an entrepreneur and building digital product. Learning how to become the best Product...

Forward Thinkers in Focus: Yemeksepeti
18/11/2021

As borders begin to open and business travel slowly picks up, OCUS is excited to be able to finally step away from zoom calls and meet clients face to face, some even for the first time. Last month our team had the opportunity to visit Istanbul and catch up with Yemeksepeti.  Founded in 2001, Yemeksepeti is a leading quick commerce platform in Turkey. With over 60,000 restaurants and small business partners, Yemeksepeti delivers to more than 25...

3 Photography Trends To Make Your Products Stand Out
05/11/2021

Quality images of your product not only help your brand maintain a strong visual identity and create a captivating story, but also play a big part in expanding your reach, driving conversion, and turning your website browsers into buyers. The bar has been raised in terms of visual content expectations. As consumers have an endless array of options regarding their next purchase, it is essential to stay up to date with current photography trends in...

4 Benefits of Using Professional Real Estate Photographers
30/09/2021

In today’s competitive real estate market, showcasing properties online is a must. However, an agent’s best friend who owns the latest Android is not the ideal candidate to photograph a home. Although it may be tempting to quickly snap pictures on a phone and upload them online, investing in professional photography will result in long-term success. With 93 percent of US homebuyers starting their search online, photos and virtual tours are the...

How Custom Imagery May Become an Essential Ingredient for the Online Grocery Segment to Stay Competitive
15/09/2021

If you live in Paris, London, New York City, or practically any other major urban center, you’ve probably learned to share the sidewalk, begrudgingly or not, with more and more bikes and scooters shuttling groceries to online shoppers. Stocking up for the week with groceries purchased online – and even pulling together ingredients for a same-day meal – is shifting from pandemic-era necessity to habit.  The past year has seen explosive growth...

Q&A: The OCUS API for Imagery Platform™ Explained
15/07/2021

For companies that specialize in eCommerce, online food and grocery delivery, real-estate, and B2C products sold via digital visual merchandising, custom photo and video content dramatically increases engagement, brand loyalty, and sales. It sounds simple (and it can be) but for most enterprise-class companies, scaling up photoshoots, optimizing image performance, and reducing operational costs can be a major challenge.  Producing powerful...

Driving Restaurant Orders with Visuals on Google
25/06/2021

Think back to the last time you were hungry but couldn’t decide what restaurant you wanted to order from. Did you automatically take out your phone and do a quick Google search? If so, you’re not alone. In the last five years, searches for “restaurants near me” have increased 900%. Google has become an essential resource for foodies to find and order from the best restaurants in their area. As such, Google My Business, also known as GMB, has...

Why Professional Photography is a Lifeline for Ghost Kitchens
07/06/2021

Ghost kitchens, commercial cooking spaces dedicated for delivery only, have a variety of aliases: cloud kitchens, dark kitchens, virtual restaurants, etc. Regardless of the name you land on, one thing is for sure: ghost kitchens are the next big thing in the foodservice industry and this trend is heating up fast. Prior to the pandemic, ghost kitchens slowly began popping up around the world. However, local lockdowns and the rise of food delivery...

Why Smart Business Intelligence is the Crucial Ingredient for Enterprise Food Delivery Platforms
28/05/2021

OCUS™ helps enterprise food delivery clients harness the creative power of the world’s best Image Creators, but that’s only half of the story. Delivering results, optimizing performance, and enabling operational efficiencies at scale takes a strong business intelligence capability. And OCUS delivers that, too.  Our sophisticated business intelligence tool is essentially a one-stop command center that optimizes operations to help clients...

Food Tech Apps Further Harness the Power of Photos with Social Media
14/05/2021

It’s no longer just a hypothesis that great visual content impacts sales and engagement for food delivery applications. There are numbers to prove it, and brands are acting on this data. Just one of many examples: restaurants with photos on Grubhub see an increase of up to 30 percent in orders than those without photos. In fact today, most delivery platforms require restaurants to upload photos to their menu prior to going live. Recently, food...