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Why Professional Photography is a Lifeline for Ghost Kitchens
07/06/2021

Ghost kitchens, commercial cooking spaces dedicated for delivery only, have a variety of aliases: cloud kitchens, dark kitchens, virtual restaurants, etc. Regardless of the name you land on, one thing is for sure: ghost kitchens are the next big thing in the foodservice industry and this trend is heating up fast. Prior to the pandemic, ghost kitchens slowly began popping up around the world. However, local lockdowns and the rise of food delivery...

Why Smart Business Intelligence is the Crucial Ingredient for Enterprise Food Delivery Platforms
28/05/2021

OCUS™ helps enterprise food delivery clients harness the creative power of the world’s best Image Creators, but that’s only half of the story. Delivering results, optimizing performance, and enabling operational efficiencies at scale takes a strong business intelligence capability. And OCUS delivers that, too.  Our sophisticated business intelligence tool is essentially a one-stop command center that optimizes operations to help clients...

Food Tech Apps Further Harness the Power of Photos with Social Media
14/05/2021

It’s no longer just a hypothesis that great visual content impacts sales and engagement for food delivery applications. There are numbers to prove it, and brands are acting on this data. Just one of many examples: restaurants with photos on Grubhub see an increase of up to 30 percent in orders than those without photos. In fact today, most delivery platforms require restaurants to upload photos to their menu prior to going live. Recently, food...

Click and Collect: Show, Don’t Tell
30/04/2021

As news hit the Financial Times ($) that consumers stockpiled cash, $5.4 Trillion in extra savings since the pandemic began, retailers and restaurants are preparing for a surge in consumer spending.  Click & Collect programs empower businesses with a convenient and timely service to compete with third-party ecommerce platforms.  Consumers are already embracing C&C, as it has been colloquially named. According to Marketer Insider...

Images are Everything: The Key to Unlocking the Millennial Homebuyer's Heart
23/04/2021

In 2020, 38 percent of the US homebuyer population was born between 1981 and 1996, a generation commonly known as millennials. As a large portion of this demographic enters their prime first-time homebuying years, their market share will continue to grow at a rapid pace.  Long gone are the days where having a digital presence was a nice to have or seen as an added value for real estate brands. Having a robust online strategy is essential to being...

4 Reasons to Amplify Your Digital Brand with the World’s Best Network of Image Creators
19/04/2021

Marketplaces across every vertical are becoming more and more digital. In a world where screens are replacing storefronts, are you sure you have the right team to produce the on-brand product imagery you need to succeed?  According to Salesforce, 88 percent of customers expect companies to accelerate digital initiatives due to COVID-19, and 68 percent say the pandemic has elevated their expectations of companies’ digital capabilities. Aligning...

Virtual Tours: The Next Must-Have Selling Tool for Real Estate
02/04/2021

In major markets across the globe, the housing market has remained resilient despite the impacts of the pandemic. Low interest rates, demand exceeding supply, and governmental aid continue to drive housing prices up. However, with local restrictions and safety measures in place for a majority of 2020, agents had to be creative in showcasing properties. Companies ramped up their use of photos and videos to engage and sell. RightMove, one of the UK’s...

The 3 Visual Strategies Every Tourism Marketer Needs to Know Now
26/03/2021

Travel is coming back, fueled by wider availability of vaccines and pent-up demand from leisure travelers. Though the degree of recovery varies from country to country, overall domestic summer travel is poised for a major boom.  Is your company ready? It goes without saying that many would-be travelers, especially those who have been on lock down and isolated for much of the past year, certainly are. The next inspiring travel image they see,...

Ramping Up Your Visual Marketing Strategy as Traveler Needs Evolve
19/03/2021

Although the pandemic ground tourism to a virtual halt, we never stopped dreaming about travel. Now, as more and more of us are vaccinated, we’re beginning to book trips again. Since last April, domestic travel searches on Expedia have far outpaced international searches. But by early November, with positive news about forthcoming vaccines, international searches picked up. Even in Europe, despite vaccine delays, travelers are optimistic about a...

Spotting Two Super Bowl Ads with the Same Stock Clip Underscores the Value of Custom Imagery
12/02/2021

Watching Super Bowl ads is a hallowed American tradition, almost on par with watching the Big Game itself. For advertisers vying for attentive eyeballs, the goal is to tap into emotion with unique creative that, among other things, authentically reflects a brand’s identity.  Seeing Double  While advertisers typically steer clear of using stock imagery in high-profile Super Bowl spots, eagle-eyed viewers of this year’s game caught the same...