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4 Benefits of Using Professional Real Estate Photographers
30/09/2021

In today’s competitive real estate market, showcasing properties online is a must. However, an agent’s best friend who owns the latest Android is not the ideal candidate to photograph a home. Although it may be tempting to quickly snap pictures on a phone and upload them online, investing in professional photography will result in long-term success. With 93 percent of US homebuyers starting their search online, photos and virtual tours are the...

Images are Everything: The Key to Unlocking the Millennial Homebuyer's Heart
23/04/2021

In 2020, 38 percent of the US homebuyer population was born between 1981 and 1996, a generation commonly known as millennials. As a large portion of this demographic enters their prime first-time homebuying years, their market share will continue to grow at a rapid pace.  Long gone are the days where having a digital presence was a nice to have or seen as an added value for real estate brands. Having a robust online strategy is essential to being...

Virtual Tours: The Next Must-Have Selling Tool for Real Estate
02/04/2021

In major markets across the globe, the housing market has remained resilient despite the impacts of the pandemic. Low interest rates, demand exceeding supply, and governmental aid continue to drive housing prices up. However, with local restrictions and safety measures in place for a majority of 2020, agents had to be creative in showcasing properties. Companies ramped up their use of photos and videos to engage and sell. RightMove, one of the UK’s...