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Virtual Tours: The Next Must-Have Selling Tool for Real Estate
02/04/2021

In major markets across the globe, the housing market has remained resilient despite the impacts of the pandemic. Low interest rates, demand exceeding supply, and governmental aid continue to drive housing prices up. However, with local restrictions and safety measures in place for a majority of 2020, agents had to be creative in showcasing properties. Companies ramped up their use of photos and videos to engage and sell. RightMove, one of the UK’s...

The 3 Visual Strategies Every Tourism Marketer Needs to Know Now
26/03/2021

Travel is coming back, fueled by wider availability of vaccines and pent-up demand from leisure travelers. Though the degree of recovery varies from country to country, overall domestic summer travel is poised for a major boom.  Is your company ready? It goes without saying that many would-be travelers, especially those who have been on lock down and isolated for much of the past year, certainly are. The next inspiring travel image they see,...

Ramping Up Your Visual Marketing Strategy as Traveler Needs Evolve
19/03/2021

Although the pandemic ground tourism to a virtual halt, we never stopped dreaming about travel. Now, as more and more of us are vaccinated, we’re beginning to book trips again. Since last April, domestic travel searches on Expedia have far outpaced international searches. But by early November, with positive news about forthcoming vaccines, international searches picked up. Even in Europe, despite vaccine delays, travelers are optimistic about a...