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4 Benefits of Using Professional Real Estate Photographers
30/09/2021

In today’s competitive real estate market, showcasing properties online is a must. However, an agent’s best friend who owns the latest Android is not the ideal candidate to photograph a home. Although it may be tempting to quickly snap pictures on a phone and upload them online, investing in professional photography will result in long-term success. With 93 percent of US homebuyers starting their search online, photos and virtual tours are the...

How Custom Imagery May Become an Essential Ingredient for the Online Grocery Segment to Stay Competitive
15/09/2021

If you live in Paris, London, New York City, or practically any other major urban center, you’ve probably learned to share the sidewalk, begrudgingly or not, with more and more bikes and scooters shuttling groceries to online shoppers. Stocking up for the week with groceries purchased online – and even pulling together ingredients for a same-day meal – is shifting from pandemic-era necessity to habit.  The past year has seen explosive growth...

Q&A: The OCUS API for Imagery Platform™ Explained
15/07/2021

For companies that specialize in eCommerce, online food and grocery delivery, real-estate, and B2C products sold via digital visual merchandising, custom photo and video content dramatically increases engagement, brand loyalty, and sales. It sounds simple (and it can be) but for most enterprise-class companies, scaling up photoshoots, optimizing image performance, and reducing operational costs can be a major challenge.  Producing powerful...

Driving Restaurant Orders with Visuals on Google
25/06/2021

Think back to the last time you were hungry but couldn’t decide what restaurant you wanted to order from. Did you automatically take out your phone and do a quick Google search? If so, you’re not alone. In the last five years, searches for “restaurants near me” have increased 900%. Google has become an essential resource for foodies to find and order from the best restaurants in their area. As such, Google My Business, also known as GMB, has...

Why Professional Photography is a Lifeline for Ghost Kitchens
07/06/2021

Ghost kitchens, commercial cooking spaces dedicated for delivery only, have a variety of aliases: cloud kitchens, dark kitchens, virtual restaurants, etc. Regardless of the name you land on, one thing is for sure: ghost kitchens are the next big thing in the foodservice industry and this trend is heating up fast. Prior to the pandemic, ghost kitchens slowly began popping up around the world. However, local lockdowns and the rise of food delivery...

Food Tech Apps Further Harness the Power of Photos with Social Media
14/05/2021

It’s no longer just a hypothesis that great visual content impacts sales and engagement for food delivery applications. There are numbers to prove it, and brands are acting on this data. Just one of many examples: restaurants with photos on Grubhub see an increase of up to 30 percent in orders than those without photos. In fact today, most delivery platforms require restaurants to upload photos to their menu prior to going live. Recently, food...

Why Winning the Q-Commerce Race Takes High-Quality Images
07/05/2021

It’s all about being fast. Customer expectations for speedy online product delivery increased sharply during the pandemic. One- and two-day delivery times, the standard set by companies like Amazon, are no longer cutting it. Today’s consumers want their products delivered the same day, if not within 30 minutes after ordering. Delivery brands are lining up to meet this expectation by leveraging local warehouses and nimble two-wheeled delivery...

Click and Collect: Show, Don’t Tell
30/04/2021

As news hit the Financial Times ($) that consumers stockpiled cash, $5.4 Trillion in extra savings since the pandemic began, retailers and restaurants are preparing for a surge in consumer spending.  Click & Collect programs empower businesses with a convenient and timely service to compete with third-party ecommerce platforms.  Consumers are already embracing C&C, as it has been colloquially named. According to Marketer Insider...

Virtual Tours: The Next Must-Have Selling Tool for Real Estate
02/04/2021

In major markets across the globe, the housing market has remained resilient despite the impacts of the pandemic. Low interest rates, demand exceeding supply, and governmental aid continue to drive housing prices up. However, with local restrictions and safety measures in place for a majority of 2020, agents had to be creative in showcasing properties. Companies ramped up their use of photos and videos to engage and sell. RightMove, one of the UK’s...

The 3 Visual Strategies Every Tourism Marketer Needs to Know Now
26/03/2021

Travel is coming back, fueled by wider availability of vaccines and pent-up demand from leisure travelers. Though the degree of recovery varies from country to country, overall domestic summer travel is poised for a major boom.  Is your company ready? It goes without saying that many would-be travelers, especially those who have been on lock down and isolated for much of the past year, certainly are. The next inspiring travel image they see,...